That friend and I went on to talk about a really great topic when it comes to drinking wine, how do you take your wine drinking to a more serious level? My simple answer was to pay attention. Pay attention to what you're drinking and why; what you like about it and what you don't. While only $10 or $15, at the end of the day, this kind of wine is what it's all about: a wine that helps people try new things and opens their taste buds to new possibilities.
Yay for pink pigs.